During the optimisation process, search engines like Google, Bing, Yahoo and others are taken into consideration. Apart from this, factors like the following come into play:
- Keyword analysis
- Creating content that links our client’s offerings to user searches
- Adding relevant tags like h1, h2, etc.
While working on the SEO slice of the digital marketing pie, Yowza ensures that its clients’ websites are thoroughly optimised to gain maximum advantage of this channel.