E-commerce – Yowza

Most visits to an e-commerce site mean higher chances of content views. Browsing through products and finding some of them useful would lead to them being added to a user’s cart. But, the final action of purchasing solely depends on whether the user has been convinced with the utility of the product. There are various ways of directing users to purchase products based on buying behaviours and need-based purchasing. Guiding them systematically, with least distractions and clear call-to-actions on each page guarantees a better UI interaction. This aids in ensuring a smoother purchase cycle and encourages purchases as well.

Making use of infographics and other detailing when necessary, we align our efforts towards creating accurate marketing campaigns as per each client’s industry and their respective yardsticks. Yowza also yearns to build and maintain high-performing websites with an easy maintenance system having quick tracking and analysis capabilities in real-time. For add-to-carts that have not resulted in purchases, Yowza carefully creates, monitors and manages campaigns with a view of strengthening conversion rates and obtaining recurring visits from these potential customers. Additionally, target audiences are devised taking into account demographics and psychographics, keeping the end-goal of user satisfaction in mind.